Technology

Picture this: your customers will do the work of selling your products for you by singing your brand’s praises, sharing tales of their experience engaging with your products, and wearing your logo as a badge of honor in content they capture on their own devices. No big budget. No storyboarding. No post-production chaos. And your …

User-Generated Content: Harnessing the Power of Authenticity and Social Proof Read More »

Who remembers the 90s? (1990s, not 1890s — important to make the distinction, here in the 21st century!) Back in them days, web pages were little more than assemblies of static text and images, curiosities for the techno-curious and distinguished by the magic trick of links that would transport you between pages with just a …

Web3: Unlocking the Potential of the New Web Read More »

If you’re human, it’s hard to spend anytime online and not come upon the latest promise of the newest advance in artificial intelligence (AI). “It’s easier than ever to generate text, art, music!” Or “It’s going to be harder than ever to compete with the machine!” From “New opportunities abound!” to “Old ways are over!” …

Unlocking the Potential of Artificial Intelligence Read More »