jacob@villain.com

(Re)Target Practice: Nailing Your Second, Third, and Fourth Shot at Conversion

Performance / By

You can’t hide from them. The ads. The “you left this in your cart” emails. The eerily specific messaging that pulls you right back to that landing page littered with things you definitely did not budget for this month. Retargeting is real, and it’s coming for your checking account. It didn’t take marketers long to …

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User-Generated Content: Harnessing the Power of Authenticity and Social Proof

Technology / By

Picture this: your customers will do the work of selling your products for you by singing your brand’s praises, sharing tales of their experience engaging with your products, and wearing your logo as a badge of honor in content they capture on their own devices. No big budget. No storyboarding. No post-production chaos. And your …

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