A wily plan for original content creation and extended audience growth.
Say Something Nice…
The Chase Oaks faith-based community had good things to say, but required a better way to communicate to a wider audience — until the bad boys at Villain weighed in.
Spread the Good News
Reverse the damaging discourse in national culture with The Good Complex: a 2 season, 32-episode podcast featuring positive human-centric stories and conversations.
Onto aGood Thing
From planning and pre-production to on-site audio/video production, post — to a dedicated microsite hub and publishing across distributed podcast networks.
Good Things Come to Those Who Iterate
Adapt and learn, change hosts, evolve formats, bring in panel discussions, moderators, guests — for a continuous increase in listen/watch time of each episode.
Amplify the Upside
As SEO best practices (including link-building strategies and transcripts) established authority and increased page ranking with Google, paid media extended reach across the competitive podcast market to win more subscribers.
It’s All Good
A wicked smart strategy for serialized content production drives audience expansion and measurable, meaningful engagement — all for the better.