The mad genius of brand genesis.
Seek And Ye Shall Find
Seekr sought to stand tall among dominant tech giants in search, with a game-changing approach to impartial content and informed dialogues. But to be a hero in search engines required a Villain to drive product awareness and adoption through the creation of a breakout brand identity, online presence, product design, and marketing strategy.
In Search of Brand Identity
To develop this startup’s go-to-market strategy, Villain spearheaded a search audience analysis that determined a unique, disruptive value to consumers: impartial, privacy-aware search. Next: renaming the search engine to the more expressive “Seekr” — and crafting its memorable, action-oriented catchphrase: “Stop Searching, Start Seeking.”
Pioneering Product Design
Villain led the product design of Seekr’s mobile app, with a front-end grounded in seamless, easy-to-use UX/UI. Integrated heat-map testing tracked and refined user behavior, to ensure the search experience that shipped was intuitive, enjoyable, and productive.
Engineering Engagement
Only a Villain could orchestrate Seekr’s multi-pronged assault on digital, a massive launch campaign that engaged the target audience through email, social and paid media — driving awareness, app downloads and monthly active users.
