Pump Up the Value
Mazoola’s secure digital wallet for kids lacked awareness among moms & dads — but Villain had a plan to make some noise.
Appraising the Situation
A comprehensive survey among users and prospects identified acquisition challenges — including product enhancement recommendations from our pro hackers.
Financial Smarts
In-depth research revealed parents wanted more than financing digital activities — they were interested in “funding” their children’s financial literacy.
Pirating Attention
Within a helpful campaign of financial ed, Villain cunningly concealed a 3-part strategic, staged marketing funnel.
Investment Strategy
Part 1: paid media to reach more parents and encourage downloads with the added benefit of economic learning in a controlled environment.
Profit Statements
Part 2: an email nurture campaign to engage parents organically, guiding them from download to account set-up to funding — with extra tips & tricks for kids.
