Skip to content
BACK TO WORK
Investing in App Downloads
Opening up Mazoola’s mobile wallet to more parents.
Pump Up the Value
Mazoola’s secure digital wallet for kids lacked awareness among moms & dads — but Villain had a plan to make some noise.
Appraising the Situation
A comprehensive survey among users and prospects identified acquisition challenges — including product enhancement recommendations from our pro hackers.
In-depth research revealed parents wanted more than financing digital activities — they were interested in “funding” their children’s financial literacy.
Within a helpful campaign of financial ed, Villain cunningly concealed a 3-part strategic, staged marketing funnel.
paid media to reach more parents and encourage downloads with the added benefit of economic learning in a controlled environment.
an email nurture campaign to engage parents organically, guiding them from download to account set-up to funding — with extra tips & tricks for kids.
Bank on Experience
social to share how families are benefiting.
It All Adds Up
Together, a way to build trust with parents, financial responsibility among kids, and more downloads for Mazoola.
BACK TO WORK
Ready to think bigger, reach higher, and test your brand’s mettle?
©Copyright Villain LLC 2023. All Rights Reserved.