Electrifying Lead Generation

Villain & Freedom Solar power a revolution in customer identification & activation.

A Shock to the System

Performance optimization energized Villain’s strategy for helping Freedom Solar educate its potential clients: generating high-quality leads motivated to buy.

Empower Customers

From top of the sales funnel to bottom, connect with people truly interested in solar. Reshape their journey to educate them “beyond the panel” for engagement and decision.

Jump Starting Content

Fuel the lead-gen engine with high-voltage content: blogs, eBooks, and SEO-refined landing pages targeted to markets.

Rewire the Journey

Offering information becomes providing opportunity, with market-tested emails and unique customer journeys that deliver better conversions and appointment bookings.

A Bright New Day

Strategically redefining Freedom Solar as a full-service provider redefined leads as customers — for sales that outshine the competition.