De-Extinction Excitement
With its new potential for species conservation, the plan to bring back the legendary bird was a hero move — but it would take Villain’s social scheming to ensure the news didn’t vanish in a wave of competing clicks.
Imagine the Unknowable
Our flock of Villains mind-melded with generative AI to recreate the long-gone flightless fowl, moving at the speed of viral news cycles to push forward wow-worthy content.
Flapping Wings
A social rapid response team monitored and managed the online community across a 2-week buzz, boosting shares and awareness to smash KPI goals — and ensure this dodo didn’t re-extinct.
![COL-Mauritius-Letters-1](https://villain.com/wp-content/uploads/2023/03/COL-Mauritius-Letters-1.jpg)
![COL-off-steppe-6.1](https://villain.com/wp-content/uploads/2023/03/COL-off-steppe-6.1.jpg)
![COL-Disruptive-Conservation-IG-Story-Frame 1](https://villain.com/wp-content/uploads/2023/03/COL-Disruptive-Conservation-IG-Story-Frame-1.jpg)
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![c-dodo-what-we-know-1](https://villain.com/wp-content/uploads/2023/03/c-dodo-what-we-know-1.jpg)
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